Are you struggling to find your writing groove? Or looking for tips to start a blog? With over 5 years of experience in the ever-growing influencer space, I’m sharing my easy tips for creating content worth reading. Continue reading for details!
5 Tips for Creating Content for Blogs
What do you write about?
There’s a plethora of media stuff out there. How are you going to stand out? My best recommendation is to write about something you enjoy. There’s certainly other people out there with the same interests as yours. When you do choose to write your content, make sure it’s evergreen. What does that mean? I’m glad you asked. Evergreen content is something that’s continually relevant. It’s a piece that will keep readers coming back for years. Examples of evergreen content include how-to guides, personal stories, lists and guides, like this article you’re reading now. 😉 Whether you’re writing a sponsored piece about a product, or sharing a personal story you can make the post evergreen by including helpful tips, a guide, or even a free printable that’s relevant to the topic.
How long should my post be?
Search engines like Google view a post that’s 300 words or more as quality content. So make those 300 words count! Longer posts also score higher on search engines. While we’re touching on post length, I think it’s also important to mention SEO. Search Engine Optimization (SEO) is key to a quality written article that has staying power. I use a really good website plug-in for guaranteeing my SEO is on point.
Nail your headline
A headline is just as important as the content. Yes, really! Research indicates that people lose interest fast, so make that headline stand out. You want something that grabs the interest of the reader…then make sure you have the content to back it up. No one wants to be faked out by a headline that’s not truthful. Here’s a helpful article I use when looking for quality blog titles.
Pay attention to seasonal trends
You don’t want to write a blog post about Thanksgiving in June. It just doesn’t make sense, and won’t be something people are searching for at that time of year. So if you need ideas for relevant content in August, write about back to school, or another popular topic going on in the media at that time. In September, begin writing fall pieces so they pick up traction by October. In early November write about Thanksgiving and Black Friday. You get the drift, right?
Visual Content is uber important
Ever heard the saying: “a picture is worth a thousand words”? The first thing readers are drawn to after a blog title is pictures. It doesn’t matter if you’re writing the most compelling article ever – if you don’t include quality pictures, your article isn’t going to gain momentum. Your goal is to get your blog content picked up on social media and gain the ranks in search engines, so include excellent picture(s). I also want to stress that you include at least one Pinterest worthy image. The recommended size for a Pinterest image is 735 pixels by 1102 pixels. Canva.com is an excellent resource for creating free images. Make sure to include writing on the image so people know what the article is about, then share it!
Are you inspired to write your next blog article? Good! Apply these tips for creating content for successful results.
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This is a sponsored conversation written by me on behalf of TapInfluence. The opinions and text are all mine.