LEAN POCKETS® brand sandwiches debuted a new soap opera “As the Pocket Turns” to bring a little entertainment to the kitchen. In “As the Pocket Turns”, the lead character faces a tough decision in the New Year. As viewers tune into the interactive drama, it is left up to them to choose the character’s own ending. At the end of the main video, viewers are encouraged to “choose wisely.”
As part of the soap opera launch, the LEAN POCKETS brand commissioned a survey around making New Year’s resolutions and what choices Americans face when it comes to improving their lifestyles. According to the survey, conducted by independent market research firm Toluna, 1,000 men & women1 nationwide were asked if they had made resolutions, whether they could keep their resolutions, and what they wanted to resolve or improve most in 2013.
Check out this great infographic on the survey results: